Logo Guidelines

Arvee’s logo embodies the spirit of adventure and whimsy, with the bold and playful font and the A shaped like a sail with a pirate hat, evoking the sense of exploration and fun that comes with traveling the country in an RV.

Logo Mockup

Logo Color Variations

Logo Sizing

The minimum logo sizing provides the smallest possilbe reduction in which the logo is still easy to read in exceptional circumstances.

Smaller sizes for print may be necessary. In such cases, legibility should always be your top priority.

Generally speaking, the smallest size for the medium should be 1 inch high.

❌ Logo Don’ts

• Don’t rotate the logo.
• Don’t stretch or skew the logo.
• Don’t enclose the logo.
• Don’t add a drop shadow to the logo.
• Don’t alter the color of the logo.
• Don’t crowd the logo. Always leave white space around the logo.
• Do not place a photo or image inside the elements of the logo.

Typography

This set of typefaces best represent the bold and modern feel of the brand and should be used across all print and web applications.

Logo

Font Family: Impact Font Style: Regular

Content

Font Family: Roboto Font Style: Regular

Note, for content variantions of style other than Regular are permitted if warranted