Brand Guidelines

These are the guidelines to use when representing the brand in various aspects. Whenever possible they should be followed in any marketing or content produced to maintain consistency across the brand.

Please see the Logo Guidelines for specific logo-related brand guidelines.

URL

Note

These guidelines are when a URL is presented to a user to read in text such as on a postcard, website, etc. and are not relevant regarding technical links themselves (such as inside a <a href=""> tag)

Because Arvee primarily operates on a less-common URL, it is important that any time the URL is displayed for customers to read, it follows the appropriate format:

❌ URL Don’t

  • Don’t use arvee.io by itself
  • Don’t add www in front of the URL (e.g. www.arvee.io)
  • Don’t add any query parameters or other information to the URL (e.g. www.arvee.io?via=foo)

✅ URL Dos

  • Always include https:// in front of the URL (e.g. https://arvee.io)
  • Always use descriptive short URLs for deeper content (e.g. https://arvee.io/affiliates)

Typography

This set of typefaces best represent the bold and modern feel of the brand and should be used across all print and web applications.

Content

Font Family:

Roboto

Font Style:

Regular

Note, for content variantions of style other than Regular are permitted if warranted

Iconography

Arvee makes ample use of Material Design when designing icons for the brand, and all icons and iconography should match these design guidelines.

To that end, we recommend use of the Google Material Design Icon Font or, alternatively, the more robust Material Design Icons library if possible.